MLAB launches concept shop, inviting “Jaime Nine – Narawich” to create exclusive moments.
These days, if you’re not into the Sport-Active Lifestyle , you should update yourself! Because taking care of your health is no longer limited to the gym. It has become a part of the lifestyle of the new generation who want to be flexible and stylish, whether it’s running shoes that match your work look, sportswear that looks super fashionable, or eco-friendly accessories that are both stylish and environmentally friendly. Recently, MLAB, a new multi-brand store from Mentagram, launched a super chic concept shop at Central World, gathering world-class sport-active lifestyle brands in one place, catering to everyone who loves to move around and enjoy dressing up with unique styles.
Under the concept of “ Meet Your Unmet”, MLAB is not just a multi-brand store, but also a center for sports-active lifestyle brands, catering to those who love to find something special and exciting. MLAB will be the first place to go when they need to find products they’ve never seen before or want to discover something new.
Because the brands that MLAB has selected all have interesting stories and unique designs, such as On, a high-performance running shoe from Switzerland that is famous for its CloudTec® technology that provides a soft, lightweight,คาสิโนออนไลน์ UFABET ฝากถอนรวดเร็ว เริ่มต้นเล่นง่าย, and perfectly tight running experience, and has become an item that fashionistas around the world choose to match with their everyday looks perfectly.
Flower Mountain, a Japanese fashion shoe brand, comes with a beautiful design inspired by nature through craftsmanship, while Birkenstock from Germany is not just an ordinary flip-flop, but a fashion item that looks good and classy, with perfect support for healthy feet.
Stanley, an American thermos founded in 1913, combines innovation and inspiration to create products that are suitable for every occasion.
Environmentalists will love Sunski, sunglasses from San Francisco that are made from 100% recycled materials without sacrificing cool designs that go with beach, travel and everyday looks. Meanwhile, Athletics FTWR, a British brand, creates excitement with contemporary designs that combine functionality with street fashion in a stylish way. For those who love uniqueness, Lomer is a must-have item, inspired by nature and adventure, combined with meticulous Italian craftsmanship.
Mr. Nattapol Patampong, Managing Director of Mentagram Co., Ltd., said, “MLAB is not just a store, but a space that connects sports-active lifestyle brands with the identity of the new generation. We want everyone who steps into our store to feel like they have found their lost style and leave with inspiration for life.”
In this exclusive event, MLAB invited “Jamenine – Narawit Lertbumrungchai”, the hottest actor and artist of the era, to share his perspective on dressing in a Sport-Active Lifestyle style in his own way, and join special activities with fans who got up close and personal with him, including the chance to win exclusive photos, play games, and watch a mini highlight show that drew screams from every corner of the event.
“I am someone who likes to dress in a sporty-active style. I am very happy to be a part of the exclusive event MLAB because there are so many products to choose from, including shoes, clothes, and accessories that are fun to match with everyday looks. Most importantly, there are many collections that I have never seen anywhere else. The staff also gave good advice and were very understanding of the products. For anyone looking for new items that are both cool and practical, I think this place is the answer, ” said Jamie Nine.
MLAB also stands out with its Exploratory Retail Space concept, which emphasizes customers being able to try, touch, and select items without boundaries. It also has a team that deeply understands the styles and technologies of each brand, ready to recommend products to the point, supplemented by professional after-sales service.
MLAB currently has 12 branches in Bangkok and other provinces, including Central World, Siam Paragon, Emporium, Fashion Island, Mega Bangna, The Mall Lifestore Bangkapi, Central Ladprao, Central Westgate, Spell Rangsit, Central Pinklao, Central Festival Chiang Mai and Central First Phuket. You can also easily shop online through a seamlessly connected platform that meets every lifestyle of modern people.
“MLAB is constantly evolving and adapting to meet the demands of the ever-changing Sport-Active Lifestyle market. We see many opportunities for growth and are ready to adopt new innovations and technologies to enhance our operations and expand our business sustainably, both offline and online,” said Mr. Chanapat Jaturongkul, Chief Operating Officer, Mentagram Co., Ltd.
To create a truly unique shopping experience, MLAB is also moving forward with 4 main strategies: Exclusive Multi-Brand Experience, expanding the portfolio of world-class brands to be launched in Thailand before anyone else; Curated Selections, selecting specific items that reflect the identity of new-age consumers; Community & Engagement, creating activities with communities of fashion and sports lovers; and Expansion & Accessibility, aiming to expand branches in both major cities and tourist attractions, along with fully expanding online.